Market Demographics

• Regional Tri State Area Estimated population: 250,000
• White, non-Hispanic: 79.6%
• Hispanic or Latino: 14.8%
• African American: 1.0%
• Asian: 1.0%
• Native American: 2.0%
• Multiple: 1.6%

Age Distribution 12+

• 0-11: 13.4%
• 12-17: 7.0%
• 18-24: 6.9%
• 25-34: 9.2%
• 35-44: 10.0%
• 45-54: 14.4%
• 55-64: 15.7%
• 65-74: 14.2%
• 75+: 9.2%
• Median Age: 48.1 years